Veronica Mercado

Principal & Chief Of Staff

Veronica joined SignalFire in 2023 as a Principal and Chief of Staff to Founder & CEO Chris Farmer. Prior to joining SignalFire, Veronica spent several years leading special projects and strategic growth initiatives at Thoma Bravo in San Francisco. She began her career at Bain & Company in Boston, where she advised a variety of private equity, hedge fund, and technology clients.

Veronica graduated summa cum laude from the University of Virginia with a B.S. in Systems and Information Engineering and Applied Mathematics. She holds an MBA from the Stanford University Graduate School of Business.

Pets

Veronica Mercado's Posts

Why LegalTech needs less AI magic (and a little more change management)

Investment

September 16, 2024

Why LegalTech needs less AI magic (and a little more change management)

For LegalTech founders, the message is clear: those who can combine cutting-edge technology with a deep understanding of their customers’ needs and challenges will lead this revolution.

How startups can build AI data partnerships with corporates

Must-Read

Advice

January 25, 2024

How startups can build AI data partnerships with corporates

A guide to how AI startups can negotiate access to training data through licensing and sharing agreements

The AI compute shortage explained by Nvidia, Crusoe, & MosaicML

Must-Read

August 6, 2023

The AI compute shortage explained by Nvidia, Crusoe, & MosaicML

Discover how the AI compute shortage is affecting startups financially and learn strategies to optimize your AI compute spend efficiently.