Elaine Zelby

Elaine is the Co-Founder of Tofu, a generative AI platform for creating hyper-personalized, omnichannel campaigns at scale that converts leads for B2B marketing teams. She also serves as a Venture Partner at SignalFire where she first joined in 2018 to invest in seed stage enterprise SaaS companies. In her work as Venture Partner, she primarily focuses on GTM SaaS and generative AI applications.
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Prior to joining SignalFire, Elaine built and led the Growth and Product Marketing team at ConsenSys working across the portfolio of 50+ incubated companies as well as with the Enterprise Ethereum Association, and the Ethereum Foundation. Elaine also led Enterprise Product Marketing at Slack and spent 5 years at Capriza, an enterprise software company with investors such as a16z and CRV where she joined as one of the first employees and helped build a variety of functions including marketing, inside sales, lead and demand generation, and product marketing.
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She is also a co-founder of Product Marketing Masters, a group focused on communication, education and advisory for top Product Marketing professionals. Elaine holds a B.S. and M.S in Mechanical Engineering from Stanford. While not at work, Elaine can be found doing various outdoor activities such as trail running, backpacking, and rock climbing, listening to podcasts, or making things out of wood or metal.